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Mary Mc Guckin

Jt Lecturer

Contact Details

Jt Lecturer
Address

E: Mary.McGuckin@atu.ie
Lecturer
Marketing, Tourism & Sport
D1015
Dept of Marketing, Tourism & Sport
Atlantic Technological University
Ash Lane
Sligo

E: mary.mcguckin@atu.ie
 
researcher

Biography

Mary McGuckin  is a lecturer in the Department of Marketing, Tourism & Sport in the Atlantic Technological University, Sligo.  She is a member of the Failte Ireland Destination Taskforce for Sligo. an Editorial Board Member of Dos Algarves: a multidisciplinary e-Journal (DAMeJ) and a Board Member of the Abbey VS, Donegal.  Previous industry experience includes Sligo Tourism Board (Director), Capita Belfast (Consultant), Desmond & Sons (HR Dept.) and the Mayfair Regent Hotel NY (Communications Dept.)  She has been a Guest Lecturer at Florida University, Valencia, Spain and the University of Algarve, Portugal. 

Research Interests

Literary Festivals, Literary Tourism, Creative & Cultural Tourism, Communications in Tourism, Strategic Management & Business Models,

Book Chapters

  Year Publication
(2023) 'E-Directory on Literary Tourism'
McGuckin, M. (2023) 'E-Directory on Literary Tourism' In: Literary Festivals In Ireland. Universita per Stranieri di Perugia, Italy: TULE. [Details]
(2022) 'Literary Festivals'
Quinteiro, S.& Marques, MJ. (editors) (2022) 'Literary Festivals' In: Working Definitions in Literature & Tourism: A Research Guide. Portugal: CIAC/University of Algarve. [Details]

Peer Reviewed Journals

  Year Publication
(2023) 'Exploring Literary Festivals in Ireland'
McGuckin, M. (2023) 'Exploring Literary Festivals in Ireland'. International Journal of Event and Festival Management, [DOI] [Details]
(2022) 'Literary Festivals: Insights from Ireland'
McGuckin, M. (2022) 'Literary Festivals: Insights from Ireland'. Consumer Behavior in Tourism and Hospitality, [DOI] [Details]

Other Journals

  Year Publication
(2019) 'Yeats's Legacy and Literary Tourism: A Study of the Yeats Winter School in Sligo'
Mary McGuckin (2019) 'Yeats's Legacy and Literary Tourism: A Study of the Yeats Winter School in Sligo' Irish Business Journal, 12 (1) :5-21. [Details]

Conference Publications

  Year Publication
(2023) Irish Academy of Management
M. McGuckin, Prof M. Linehan & Dr R. Leahy (2023) Managing Literary Festivals: An Irish Perspective Irish Academy of Management [Details]
(2022) Association for Tourism & Leisure Education and Research (ATLAS)
McGuckin, M. (2022) The Literary Festival: A Stage for Promoting our Cultural & Literary Heritage Association for Tourism & Leisure Education and Research (ATLAS) [Details]
(2021) International Conference on Literature, Tourism & Cities, Portugal
Mary McGuckin (2021) Are Literary Festivals the Hidden Gems of Ireland's Literary Culture? International Conference on Literature, Tourism & Cities, Portugal [Details]
(2019) Tourism & Hospitality Research in Ireland conference (THRIC)
Mary McGuckin (2019) Literary Festivals - An Exploratory Study Tourism & Hospitality Research in Ireland conference (THRIC) [Details]
(2017) THRIC
Mary McGuckin (2017) Under Ben Bulben: WB Yeats & Tourism in Sligo THRIC [Details]
(2018) THRIC
Mary McGuckin (2018) A Study of the Literary Tourism Experience at the Yeats Winter School THRIC [Details]
(2016) International Conference, Vila Nova De Gaia, Portugal
Mary McGuckin (2016) Literary Tourism in Context: WB Yeats & Sligo International Conference, Vila Nova De Gaia, Portugal [Details]
(2015) THRIC
Mary McGuckin (2015) Literary Tourism & Yeats' Legacy - What can we learn from Shakespeare's Stratford? THRIC LyIT, [Details]

Conference Contributions

  Year Publication
(2017) THRIC conference,
McGuckin, M. (2017) Tourism & Hospitality Research in Ireland. [Conference Organising Committee Member], THRIC conference, Sligo . [Details]

Invited Lectures

  Year Publication
(2014) A Strategy Toolkit for Effective Leadership.
Mary McGuckin (2014) A Strategy Toolkit for Effective Leadership. Invited Lectures [Details]

Published Case Studies

  Year Publication
(2013) MBO and Turnaround Strategies at Moll Ireland.
Mary McGuckin (2013) MBO and Turnaround Strategies at Moll Ireland. Cranfield University, UK: Published Case Studies [Details]

Non Published Reports

  Year Publication
(2019) Sligo Visitor Survey.
Mary McGuckin (2019) Sligo Visitor Survey. Non Published Reports [Details]
(2012) Preserving and Promoting the Legacy of William Shakespeare - A Model of Best Practice.
Mary McGuckin & Dr Una Mannion (2012) Preserving and Promoting the Legacy of William Shakespeare - A Model of Best Practice. Non Published Reports [Details]

Workshops

  Year Publication
(2014) Becoming 'meaningfully different' and more customer-centric.
Mary McGuckin (2014) Becoming 'meaningfully different' and more customer-centric. Workshops [Details]

Honours and Awards

  Year Title Awarding Body
2025 PhD (in progress) Munster Technological University
2021 Diploma in Corporate Governance CGI/Glasgow Caledonian University
1996 MA in Marketing University of Ulster
1995 Diploma in Marketing Chartered Institute of Marketing
1991 BA (Hons) in Business University of Ulster

Professional Associations

  Association Function From / To
Association of Tourism & Leisure Education and Research (ATLAS) Events (SIG) /

Committees

  Committee Function From / To
Failte Ireland Destination Taskforce Member 2020 /
AVS Board of Management Elected Representative 2017 /
Sligo Tourism Ltd Director 2016 / 2020

Consultancy

  Client Description
Central Community Relations Unit (NI - Stormont)
Economic Appraisals - sport and recreation facility, sports equipment, pet foods, bottled water and knitwear markets
Community Economic Regeneration Scheme (NI - Stormon)
Investment Appraisals & Feasibility Studies e.g. golf and country club development, creche facility
Sligo Co Co & Sligo Corporation
Employee Survey
Glenveagh National Park
Service Audit
Donegal Local Development Co
Emplyoyers' Skills Survey
Capita Management Consultants Clients
Marketing Audits, Plans & Sectoral reports

Other Activities

  Description

Modules taken in Research Philosophies for PhD, Research Skills Development, Research Integrity, Communicating Your Research, Research involving Human Participants, Business Initiation, Creative Teaching & Learning, Designing Case Studies, Effective Case Study Teaching, Financing Enterprises, Marketing for New Product Development, Questionnaire Design

Teaching Interests

Mary delivers modules in Tourism and Strategic Management and has recently developed new modules and toolkits in Communications for Tourism, Cultural and Creative Tourism, and Literary Tourism.

Modules Taught

  Term (ID)) Title Link Subject
202200 Strategic Management 1 37360Strategic Management 1
202200 Business Strategy 1 36350Business Strategy 1
202200 Introduction to Tourism 36613Introduction to Tourism
202200 Cultural and Creative Tourism 36757Cultural and Creative Tourism
202200 Strategic Management 2 37366Strategic Management 2
202200 TOURISM CONCEPTS 27949TOURISM CONCEPTS
202200 INTERACTIVE MKTING COMMS 28013INTERACTIVE MKTING COMMS
202200 TOURISM PRINCIPLES 6245TOURISM PRINCIPLES
202200 Foundations of Management 27845Foundations of Management
202200 TOURISM MARKETING 6257TOURISM MARKETING
202200 Tourism & Travel Industry 27967Tourism & Travel Industry
202200 MANAGEMENT PRINCIPLES 23850MANAGEMENT PRINCIPLES
202200 TOURISM SERVICES MARKETING 6275TOURISM SERVICES MARKETING
202200 Communications for Tourism 36738Communications for Tourism
202200 Research Methods for Tourism 36763Research Methods for Tourism
202200 Challenges of Management 27853Challenges of Management