Marketing Conference to explore a ‘Brand’ new world

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IT Sligo invites to you its annual Marketing Conference next Thursday, April 30th.

‘A Brand New World’ is open to students, staff and the wider business community.

This year’s theme is on branding and will allow participants to examine the practical aspects of branding, learn how to build and maintain a successful brand, and identify the effects of e-WOM and the need to integrate brand recommendations in digital marketing communication strategy.

Guest speakers will include:

Ashleigh Smith – the Atlantic Equipment Project.
Ashleigh is the designer behind the Atlantic Equipment Project – an outdoor brand which produces carry equipment inspired by Atlantic adventure. The ambition of AE is to become a global brand and develop a large-scale manufacturing base in the Northwest of Ireland.

Micheál Ó Domhnaill – Chief sports anchor for TG4 and owner/director of Omedia, which produces broadcast programmes for television and the corporate market.

Anthony Gray – President of the Restaurant Association of Ireland, and proprietor of two award-winning restaurants in Sligo.

Noel Quinn – Media Rights Manager with the GAA. He is responsible for the negotiation and management of the Association’s entire commercial broadcast portfolio across TV, radio and digital and involves ongoing engagement with partners such as RTE, Sky Sports, TG4, Setanta, BBC, Newstalk and Today FM.

David Fitzsimons –  CEO of Retail Excellence Ireland (REI). David was involved with the establishment of CREST in 1995, when he worked with South Dublin Chamber of Commerce. David oversees the strategic direction and operations of this not-for-profit organisation.

This is a free event, but places are limited so early booking is advised. To reserve a place, click on the following link: Marketing Conference IT Sligo 2015.

‘A BRAND NEW WORLD’ CONFERENCE SCHEDULE

09.00 am – Registration

09.15 am – Opening Address by President

09.30 am – Ashleigh Smith, Atlantic Equipment Project

10.15 am – Sinead O’Connell, Carrig Brewing Company

11:00 am – Tea/coffee break at 11 am

11.30 am – Micheál Ó Domhnaill, Fleadh Cheoil

12.15 pm – Anthony Gray, Proprietor Tra Ban/Eala Bhan, President Irish Restaurants Association

13:00 pm – Lunch

14:00 pm – Noel Quinn, Media Rights Manager, GAA

14:45 pm – David Fitzsimons CEO Retail Excellence Ireland

Conference Ends 15:30.

Photo caption:
David Fitzsimons, CEO of Retail Excellence Ireland, who will be one of the speakers at IT Sligo’s ‘A Brand New World’ Marketing Conference on Thursday, April 30th.