Bachelor of Business (Honours) in Marketing

Course Summary

PROGRAMME SUMMARY

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme equips graduates with the skills for an exciting career in lots of different marketing and business areas.

PROGRAMME OVERVIEW

Students graduate with a broad business knowledge and a specialism in marketing. There are many roads of opportunity for a marketing graduate - digital marketing, traditional marketing, new product development, consumer insights, marketing metrics, logistics and global marketing are just some of the areas that employment may lie. This programme gives students the knowledge and skills needed for their future career. The guest lectures, Erasmus+ programme, work placement, community engagement projects and business insights trips, coupled with excellent teaching, lay the foundations for a much valued honours degree qualification and an enjoyable third-level experience. 

YEAR 1 AND YEAR 2

Students gain an insight into core business modules as well as an introduction to marketing modules. Many modules have guest speakers and projects linked to local and international organisations. Business insights trips take place where the theory in the classroom is seen in practice while visiting various organisations.

YEAR 3

Students continue to develop their marketing skills and knowledge, which includes an opportunity to complete Google Ads accreditations. In Semester 2, students complete an eight-week work placement. It can often be difficult to get that first piece of marketing work experience. As the work placement is part of this programme, students not only graduate with an honours degree, but relevant marketing work experience too. Many past students have gained full and part time work with their work placement employers after the work placement has finished. Students can also choose to spend one or two semesters at one of our partner academic Institutions in Germany, France or Spain as part of the Erasmus programme. This is a fantastic opportunity to embrace a new culture and improve language skills.

YEAR 4

Students develop their professional marketing skills and apply them in many practical projects with real-life organisations. Students also have the opportunity to sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland. On completion of the programme, students will have a bachelor of business honours degree with a marketing specialism. This programme has been designed in compliance with the Teaching Council’s curricular teaching subject requirements for Business. Therefore, secondary school teaching of Business is also an option for graduates who complete a Professional Master of Education (PME).

Please note that modules may change for your year of entry. The exact modules available and their order may vary depending on student demand and course updates.

PROFESSIONAL ACCREDITATION

Students have the opportunity to obtain Google Ads accreditation.

Students may also sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland (MII). 

PROGRAMME WEBINAR

Look back on our programme launch event to listen to our programme team, students and guest speakers - Gavin Hanley, Sales Manager, Google Sweden; Emma Gilroy Hamilton, Senior Director and Head of Global Customer Operations at AdRoll; and Paul Conneally, Head of Global Communications at Live Tiles. The panel discussed the key features, benefits and opportunities available to graduates from this dynamic degree.

Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

• Download Entry requirements for just Level 8 programmes
• Download Entry requirements for all programmes

Career Opportunities

The broad marketing knowledge and skills gained on this programme equip graduates for a career in lots of different marketing and business areas. There are so many opportunities awaiting a graduate of our Bachelor of Business in Marketing degree.

Examples of job roles that graduates are qualified for include Digital Marketing Manager, Marketing Manager, Sales Manager, eCommerce Marketer, Content Creator, Social Media Manager, Events Marketer, Email Marketer, Blogger/Influencer Marketer, Marketing Data Analyst, Online Ad Manager, Online PR Manager, Sales Account Manager, Business Development Manager, Marketing Executive, Sales Executive. 

This programme has also been designed in compliance with the Teaching Council’s curricular teaching subject requirements of Business. Graduates can apply to complete a Professional Master of Education (PME) in order to become a secondary school teacher of Business.

Further Study

Graduates may progress to one of two Level 9 programmes here at ATU Sligo - a taught Master of Science in Marketing (full or part-time) or a Master of Arts by Research. 

Graduates may also progress to Level 9 and Level 10 programmes in Atlantic Technological University or in other third level providers, in Ireland or abroad.

Testimonials

Hear what our students have to say about studying Marketing at ATU Sligo.

Did you know?

We also offer this programme at Level 7 - AU802 Bachelor of Business in Marketing

The programme has many unique features. The programme encourages active learning and engagement with the business community. Many assessments are based on marketing challenges posed by companies in the region. Students get to work for such companies, where they put the theory of the classroom into practice. 

Business insights trips are a core part of the programme every year. These trips, to various companies located in Ireland, bring the theory of the classroom to life. It also exposes students to the many employment opportunities available.

In Year 3, students complete a work placement for approximately eight weeks. This is a fantastic opportunity to gain marketing work experience. Many students have obtained full and part-time work following a successful work placement. On completion of the honours degree in Business in Marketing, graduates have a sought-after academic qualification and relevant work experience too.

In Year 3, students may also choose to spend two semesters at one of our partner academic Institutions in Europe as part of the Erasmus+ programme.  This is a fantastic opportunity to develop language skills and embrace a different culture. Students generally attend an Institution in France, Germany or Spain.

Many modules will have guest lecturers throughout the year. Guest lecturers include marketing professionals, business owners, past graduates and experts in specific fields. The guest lecturers expose the students to the opportunities that await them and are also a fantastic opportunity to network.

Students have the opportunity to obtain Google Ads accreditation.

Students may also sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland (MII). 

Students have the option to study French, German or Spanish as part of their elective choices.

Alumni

In 2017, Anne returned to education after 12 years of running a retail business. Despite having lots of skills, she found employers were looking for solid qualifications which she didn’t have. As part of her degree studies, Anne had completed work placement with a company called Electric Skyline securing the role of temporary marketing assistant which progressed into Marketing Manager.

Anne says “The broad range of subjects covered in my time in ATU Sligo and the fact that it was a well-rounded business degree gave me the tools to be comfortable with a broad range of tasks, from technical work to reporting and strategy development. It also meant that I was able to see the business as a whole rather than just focus on one area". Anne believes that ATU Sligo degrees provide graduates with the requirements of the employer, which means that finding that dream job is possible.

Anne Granahan, Marketing graduate and Marketing Manager at Electric Skyline

Course Format

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8