Tourism

  • NFQ Level 7
  • Points Required 153*
  • Course Code SG135
  • Award Ordinary Bachelor Degree Abinitio
  • Duration 3

Course Summary

If you enjoy travel and working with people then this course will appeal to you. It includes a six month work placement in Ireland or abroad where you will be working in a tourism-related environment. Previously, placement students have worked in national or local tourism development agencies, travel agencies, tour operators, heritage and archaeological centres and tourism attractions abroad, throughout Europe and the USA.

Our course includes site visits to tourism operations and firms within the region which offer an important aspect to the course. We also organise international field trips to tourist destinations such as Amsterdam, Paris, Madrid, Venice, Frankfurt and Rome. We invite guest lecturers with a national or international profile to contribute to the programme.

Key Skills:

We have embedded key skills in the course to ensure our graduates are equipped to work in the torusim and events management industries:

  • You will gain awareness and understanding of core tourism concepts and trends including cultural, adventure, eco- and events-related tourism developments
  • You will also understand sustainability issues including managing tourism impacts and tourism planning marketing
  • You will build competencies in core business areas including management, marketing, finance, law and digital media marketing
  • You will learn people-related skills including communication, interpersonal, team-working and customer service skills
  • You will build your understanding of conceptual and organisational skills including collecting and organising information, problem-solving, planning and organising, innovation and creativity
  • Language study available as an elective

The work placement module takes place at the end of year 2 and runs from April to September.

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Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

Garda vetting:

You should note that all entrants to this course will be required to undergo vetting by the Garda Síochána. If you have a criminal conviction in Ireland or elsewhere, this may adversely impact on your ability to undertake a professional placement or to secure employment.

Career Opportunities

Graduates in tourism are much sought after and the skills developed are transferable internationally and from one aspect of the industry to another. You are likely to work in national or local tourism development agencies; travel agencies; tour companies; ecotourism, cultural attractions, events, festivals or community development.

The broad business knowledge and skills gained by completing this course has enabled many of our graduates to pursue rewarding careers in a wide variety of areas such as management, marketing, non for profit sector or teaching.

Further Study

Previously, suitably qualified graduates have progressed to the level 8 add-on honours degree in Business where they continued their specialism in tourism or opted for the marketing or general stream. You then have an opportunity to complete a one year taught M.Sc in Marketing or undertake a Masters by Research. Many of our tourism graduates proceed to post-graduate studies by research to either Masters (L9) or PhD (L10).

 

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Course Format

Semester 1

TitleCredits
Introduction to Business Technology05
Skills for Success 05
Management 05
Tourism Fieldtrips & Seminars 05
Introduction to Tourism05
Marketing05
Politics for Business Students - Change and Transformation in Modern Ireland [E]05
INTRODUCTION TO ECOLOGY AND CONSERVATION [E]05
Introduction to Cultural Tourism [E]05
German Language, Culture and Contemporary Media 1.1 [E]05
French Language, Culture and Contemporary Media 1.1  [E]05
Spanish Language, Culture and Contemporary Media 1.1  [E]05

Semester 2

TitleCredits
Teambuilding and Communication Skills05
Tourism & Travel Industry 05
Intro to Event Management 05
Adventure Tourism05
Irish Business Environment [E]05
Culture and Heritage [E]05
French Language, Culture and Contemporary Media 1.2  [E]05
German Language, Culture and Contemporary Media 1.2 [E]05
Spanish Language, Culture and Contemporary Media 1.2 [E]05

Semester 3

TitleCredits
Introduction to Management Accounting 05
Intermediate Business Technology05
Managing the Impacts of Tourism05
Experiential Tourism Marketing 05
Events Management05
Archaeology of Ireland [E]05
Managing People 1 (6) [E]05
European Business Environment [E]05
German Language, Culture and Contemporary Media 2.1 [E]05
French Language, Culture and Contemporary Media 2.1  [E]05
Spanish Language, Culture and Contemporary Media 2.1 [E]05

Semester 4

TitleCredits
Introduction to Financial accounting05
Ecotourism05
Innovative Tourism Customer Service 05
Work placement15

Semester 5

TitleCredits
Marketing Technology (for Tourism)05
Business and Tourism Law05
Marketing Communications for Tourism05
Tourism Entrepreneurship 05
Community Tourism Capacity 05
Introduction to Financial Management [E]05
International Marketing [E]05
Cultural and Creative Tourism [E]05
German Language, Culture and Contemporary Media 3.1 [E]05
French Language, Culture and Contemporary Media 3.1  [E]05
Spanish Language, Culture and Contemporary Media 3.1 [E]05

Semester 6

TitleCredits
Principles of Economics05
Health and Safety Law for Events05
Events Project Management05
Tourism Destination Management 05
Research Methods for Tourism & Business05
Managing People 2 [E]05
Applied International Marketing [E]05
Strategies for Cultural and Creative Tourism [E]05
German Language, Culture and Contemporary Media 3.2 [E]05
French Language, Cultural and Contemporary Media 3.2  [E]05
Spanish Language, Culture and Contemporary Media 3.2 [E]05
Erasmus Semester Abroad (MKTS) [E]30

[E] = Elective Module. Modules subject to availability.