IT SLIGO INNOVATION CENTRE BUSINESS INCREASES HOTEL ONLINE BUSINESS BY €250K
Travel Logic, the tourism marketing software company based on the campus of IT Sligo, has announced that it facilitated a €250k surge in online business for Enniskillen’s Killyhevlin Hotel (www.killyhevlin.com) through its integrated sales and marketing technology platform. This represents a 310% annual increase over the year to May 2008. The Travel Logic marketing and online booking system has been fully integrated with the hotel’s website.
Travel Logic’s technology enabled Killyhevlin to achieve each of these objectives by allowing it to create its own online marketing campaigns, newsletters, special offers and trade promotions. The software manages personalised one-to-one relationships with customers via customer relationship management technologies (CRM). The solution has delivered significant increases in online revenues with the additional benefit of significantly reducing traditional marketing costs.
The Killyhevlin Hotel Website witnessed 310% increase in online revenues with the help of Travel Logic which is based in the Innovation Centre, IT Sligo
The new approach to Killyhevlin marketing was driven by a desire to capitalise on the flexibility and targeted marketing reach of online business. The marketing team at the hotel had found themselves constrained by cost and lack of flexibility in dealing with outsourced web developers. They wanted to use web marketing to optimise room utilisation, increase online bookings, and to be able to self-create and deliver online campaigns and offers in-house at short notice.
Conor Daly, founder and managing director of Travel Logic, said:
“Our Sales and eMarketing system has been developed in close partnership with leading hotels in the North West Region. Since signing our very first customer, the Mill Park Hotel in Donegal Town, we’ve been committed to developing our software to meet the changing needs of the tourism market. This has been driven directly by customer requirements and feedback. As a result of this commitment we’ve won a significant amount of our new business from customer referrals, including the Killyhevlin Hotel.”
Rodney Watson, managing director, Killyhevlin Hotel, said: “The Travel Logic system has had an immediate impact on our bottom line. It enables us to optimise our occupancy levels by driving seasonal promotions and responding immediately to lower occupancy rates with special promotional offers. It positions us to compete on an equal footing with the global hotel brands. The new technology allows us to significantly improve customer service and drive ancillary business at the same time. Essentially we can customise better package offers and provide the customer with a much greater degree of self-service options to really personalise their stay with us. Guests are choosing to add extras, upgrade their rooms, and add dinner and other special personalisations. This is yielding a distinct service advantage for Killyhevlin that our customers are embracing.
For further information please contact:
Conor Daly
Travel Logic
Tel: +353 71 9141749
Email: Conor.daly@nulltravellogic.ie